Inspiration and Original Intention:
Oloilu originated from founder Helen's trip to Finland.
In 2016, Helen stepped into Finnish design and the Finnish way of life. Deeply inspired by the reserved yet romantic Finnish design, she felt the ease and natural appreciation for nature that Finns have when enjoying life.
In 2019, with the original intention of activating people's childlike innocence and bringing a sustainable and happy lifestyle, Helen, together with Finnish top designers Tapio Anttila and Jonas Hakaniemi, founded oloilu.
